Building a career in the creative industries can take a long time, even with the many tools available to help with this. Social media is one tool that can help to advance your career quicker if used correctly, which requires changing your approach from a casual social media user to a serious one. This requires many different skillsets.
Different platforms like Facebook and Twitter have particular ways of engaging people. One analogy that sums up the differences comes from Jeff Glasson in a blog from 2008 “Twitter has been likened to a giant party where you know no one but wish to make many friends. In contrast, Facebook would be a wedding reception filled with family and friends” (Tagtmeier, 2015).